Flexible Electronics News

EVRYTHNG, Zappar Bring Augmented Reality to Smart Products at Industrial Scale

Enable brands to use cutting-edge AR experiences to increase customer engagement, generate insights.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

EVRYTHNG and Zappar, a global leader in augmented reality (AR), announced their partnership. Expanding its ability to web-enable physical products at scale, EVRYTHNG now allows brands to power AR applications – as well as a full suite of digital product lifecycle applications – via their products.   The partnership empowers brands to drive consumer interactions with AR experiences at scale through Zappar’s AR content authoring and publishing platform. EVRYTHNG is already digitally-enabling bil...

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